In 2019 we launched the new motto “live & letgo” for the brand with a round of new commercials and digital assets.
I was responsible for leading on our social and content strategy as well as our paid media.
By playing up the idea that you could turn your stuff into experiences we were able to create engaging content that drove home this idea.
We also used "live & letgo" as the groundwork for telling our brand story in an engaging & visual way.