I was responsible for the brand strategy—guiding our social media, content creation, paid media, partnerships, go-to-market plans, community projects, and more.
I managed the day-to-day, ensuring timelines are met and that the team is working cross-functionally to achieve company goals.
I spearheaded our organic & paid social media content strategy, having helped generate over 4MM engagements and 23MM impressions across Facebook and Instagram.
I produced full-funnel campaigns that increased user adoption of new features by 8.9% and overall conversions in the app by 13.3%.
I led on partnerships with major media publishers & podcasts whose content helped generate significant lifts in familiarity, affinity, purchase intent, and recommendation intent as well as having driven over 89.6MM+ impressions online.
By strategizing local DMA media buys I helped generate a 52% lift for organic searches of “letgo” on Google & YouTube in Orlando.
I’ve also managed national-level campaigns for the brand, such as our Live & letgo campaign, helping drive key brand metrics like awareness.